No, There Is Not Too Much B2B Content In the World

I know B2B content marketing can be infuriating. You spend days crafting the perfect blog post. Every data point is meticulously checked and rechecked. Every turn of phrase witty and fun. You send it live; you wait for the big payoff. And then, crickets. Zero. Zip. Zilch. Nada. In 2017, 89% of B2B marketers already … Continue reading No, There Is Not Too Much B2B Content In the World

If I Asked You Why You Are In Marketing, What Would You Say?

In the summer of 2006, I was a newly minted graduate from the University of Maryland. I was full of excitement and hope, off to spend what would become a magical year teaching French in a Lilloise high school. If you had asked me right then what I was going to do with my life, … Continue reading If I Asked You Why You Are In Marketing, What Would You Say?