Is Freelance Writing a Good Career? 5 Questions to Ask Yourself

The idea of a freelance content writing career is intoxicating. Successful full time freelancers set their own hours, are their own boss, and can work from anywhere. In short, a pretty sweet gig. No wonder there are 57.3 million freelancers in the US already. But there’s also a downside. Although freelancing is very popular as … Continue reading Is Freelance Writing a Good Career? 5 Questions to Ask Yourself

No, There Is Not Too Much B2B Content In the World

I know B2B content marketing can be infuriating. You spend days crafting the perfect blog post. Every data point is meticulously checked and rechecked. Every turn of phrase witty and fun. You send it live; you wait for the big payoff. And then, crickets. Zero. Zip. Zilch. Nada. In 2017, 89% of B2B marketers already … Continue reading No, There Is Not Too Much B2B Content In the World

If I Asked You Why You Are In Marketing, What Would You Say?

In the summer of 2006, I was a newly minted graduate from the University of Maryland. I was full of excitement and hope, off to spend what would become a magical year teaching French in a Lilloise high school. If you had asked me right then what I was going to do with my life, … Continue reading If I Asked You Why You Are In Marketing, What Would You Say?

Why We Need To Start Loving Writing More Than We Love Having Written

Dorothy Parker is credited with capturing the collective torture and euphoria of the writer’s life with the now famous quote: “I hate writing. I love having written.” Similar sentiments grip millions of writers every day. There are many reasons why: obsessive editing, fears of inadequacy, the hope that we can somehow rise above the rancorous … Continue reading Why We Need To Start Loving Writing More Than We Love Having Written